From Zero to Hero in 7 years (and counting). Tales of DevRel Practitioner.

From Zero to Hero in 7 years (and counting) Tales of DevRel Practitioner @jbaruch #DevRelCon http://jfrog.com/shownotes

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Let’s go back in time

!10+ years !7+ years Poll time! !5+ years !2+ years !Less than a year @jbaruch #DevRelCon http://jfrog.com/shownotes

2005 @jbaruch #DevRelCon http://jfrog.com/shownotes

2006 @jbaruch #DevRelCon http://jfrog.com/shownotes

2009 @jbaruch #DevRelCon http://jfrog.com/shownotes

2011 @jbaruch #DevRelCon http://jfrog.com/shownotes

First shot Calling REST API With CURL http://repo-demo:8080/ artifactory/api/plugins/ build/promote/snapshotToRelease/ gradle-multi-example/1? params=snapExp=d14| targetRepository=gradle-releaselocal QCon London 2012 @jbaruch 51 #DevRelCon http://jfrog.com/shownotes

concept circa 2012: evangelism “ Let’s help the developers by telling them how to do their job (here’s a demo – use our tools) @jbaruch #DevRelCon http://jfrog.com/shownotes

Goals circa 2012: Lead Conversions NUMBER OF CONFERENCES / MEETUPS NUMBER OF PEOPLE IN THE ROOM @jbaruch #DevRelCon TWITTER FOLLOWERS / TWEETS REACH http://jfrog.com/shownotes NUMBER OF BLOG POSTS / POST VIEWS

Goals circa 2012: Lead Conversions TELL PEOPLE HOW AWESOME WE ARE @jbaruch THEY ARE GOING TO TRY US OUT #DevRelCon THEY ARE GOING TO BUY http://jfrog.com/shownotes

Org structure circa 2012-2015 CEO CTO VP of Marketing @jbaruch #DevRelCon http://jfrog.com/shownotes

Networking circa 2012 @jbaruch #DevRelCon http://jfrog.com/shownotes

DevRelCon 2016 @jbaruch #DevRelCon http://jfrog.com/shownotes

@jbaruch

2018: liquid software book

2018: the devrel book

Concept circa 2019: Developer relations/experience “ Let’s help the developers being more productive by listening to their problems and working together to solve it @jbaruch #DevRelCon http://jfrog.com/shownotes

The importance of feedback DEVELOPERS FEEL THEY ARE BEING HEARD @jbaruch PRODUCT GETS VALUABLE FIELD FEEDBACK #DevRelCon COMPANY PERCEIVED AS RESPONSIVE http://jfrog.com/shownotes

Measurement circa 2019: Engagement HOW MANY CARE ABOUT YOUR CONTENT @jbaruch HOW MANY SHARED YOUR MESSAGE #DevRelCon HOW MANY INFLUENCERS YOU INFLUENCED http://jfrog.com/shownotes

Goals circa 2019: leadership awareness JFROG LEADS BY HELPING DEVELOPERS IN INNOVATIVE WAYS @jbaruch HELP US DO EVEN MORE BY TALKING TO US #DevRelCon CHECK US OUT IF IT MAKES SENSE IN YOUR CASE http://jfrog.com/shownotes

Marketing HR Product Org structure circa 2019 DevRel Support R&D Sales @jbaruch #DevRelCon http://jfrog.com/shownotes

Networking circa 2019: frogs and friends ESTABLISHED INFLUENCERS PROGRAM @jbaruch MUTUAL BENEFITS #DevRelCon COLLABORATION AND FRIENDSHIP OF EQUALS http://jfrog.com/shownotes

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