Hello! Baruch Sadogursky I did DevRel before I knew it has a name Employee ~6 of JFrog ($FROG)

Hello! Baruch Sadogursky Head of DevRel at Gradle

Hello! Baruch Sadogursky DevRel Advisor at large

shownotes × speaking.jbaru.ch × Slides × Video

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Does my company n eed Developer relations?

Marketing funnel! AWARENESS Ads DISCOVERY Webinars EVALUATION Emails INTENT PURCHASE LOYALTY Calls Calls and emails Support sessions

Developers distrust traditional marketing

Relations exist

Everybody impact company’s developer relations

Doing it right AWARENESS SEO and Technical Content DISCOVERY SEO and Technical Content EVALUATION Technical Content INTENT Technical Content PURCHASE LOYALTY Calls and emails Technical Content

Product design process! Guess Reinforce biases Guess again

Product has a hard time predicting the right features

Doing it right Ask Developers Ask Developers Ask Developers

headhuntng funnel! ATTRACT Ads CONVERT LinkedIn Messages ENGAGE Emails TRACK Calls CLOSE Calls and emails DELIGHT Meetings

Developers hate cold calls (And messages)

Not only calls, btw…

Doing it right ATTRACT Networking CONVERT Networking ENGAGE Networking TRACK Networking CLOSE Calls and emails DELIGHT Developer Relations

R&D teams feel unappreciated

Empowering developers, but for real

R&D Marketing HR DevRel Support Product Sales

How do I build my product for better Devrel?

Magic should be free

Sell order

Baruch’s Three-step product Exciter: • • • Personal Free Exciting Collab: • • • Team $$: below radar Collaboration model For devrel Control: • • • Enterprise BIG $$$$ Compliance

Any questions? You can find me at @jbaruch (everywhere) & i.am@jbaru.ch