From Zero to Hero in 7 years (and counting). Tales of DevRel Practitioner.

A presentation at DevRelCon Tokyo 2019 in March 2019 in Tokyo, Japan by Baruch Sadogursky

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From Zero to Hero in 7 years (and counting) Tales of DevRel Practitioner @jbaruch #DevRelCon http://jfrog.com/shownotes

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!http://jfrog.com/shownotes !Slides !Video !Links !Comments, Ratings !Raffle

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Let’s go back in time

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!10+ years !7+ years Poll time! !5+ years !2+ years !Less than a year @jbaruch #DevRelCon http://jfrog.com/shownotes

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2005 @jbaruch #DevRelCon http://jfrog.com/shownotes

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2006 @jbaruch #DevRelCon http://jfrog.com/shownotes

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2009 @jbaruch #DevRelCon http://jfrog.com/shownotes

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2011 @jbaruch #DevRelCon http://jfrog.com/shownotes

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First shot Calling REST API With CURL http://repo-demo:8080/ artifactory/api/plugins/ build/promote/snapshotToRelease/ gradle-multi-example/1? params=snapExp=d14| targetRepository=gradle-releaselocal QCon London 2012 @jbaruch 51 #DevRelCon http://jfrog.com/shownotes

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concept circa 2012: evangelism “ Let’s help the developers by telling them how to do their job (here’s a demo – use our tools) @jbaruch #DevRelCon http://jfrog.com/shownotes

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Goals circa 2012: Lead Conversions NUMBER OF CONFERENCES / MEETUPS NUMBER OF PEOPLE IN THE ROOM @jbaruch #DevRelCon TWITTER FOLLOWERS / TWEETS REACH http://jfrog.com/shownotes NUMBER OF BLOG POSTS / POST VIEWS

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Goals circa 2012: Lead Conversions TELL PEOPLE HOW AWESOME WE ARE @jbaruch THEY ARE GOING TO TRY US OUT #DevRelCon THEY ARE GOING TO BUY http://jfrog.com/shownotes

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Org structure circa 2012-2015 CEO CTO VP of Marketing @jbaruch #DevRelCon http://jfrog.com/shownotes

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Networking circa 2012 @jbaruch #DevRelCon http://jfrog.com/shownotes

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DevRelCon 2016 @jbaruch #DevRelCon http://jfrog.com/shownotes

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@jbaruch

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@jbaruch

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2018: liquid software book

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2018: the devrel book

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Concept circa 2019: Developer relations/experience “ Let’s help the developers being more productive by listening to their problems and working together to solve it @jbaruch #DevRelCon http://jfrog.com/shownotes

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The importance of feedback DEVELOPERS FEEL THEY ARE BEING HEARD @jbaruch PRODUCT GETS VALUABLE FIELD FEEDBACK #DevRelCon COMPANY PERCEIVED AS RESPONSIVE http://jfrog.com/shownotes

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Measurement circa 2019: Engagement HOW MANY CARE ABOUT YOUR CONTENT @jbaruch HOW MANY SHARED YOUR MESSAGE #DevRelCon HOW MANY INFLUENCERS YOU INFLUENCED http://jfrog.com/shownotes

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Goals circa 2019: leadership awareness JFROG LEADS BY HELPING DEVELOPERS IN INNOVATIVE WAYS @jbaruch HELP US DO EVEN MORE BY TALKING TO US #DevRelCon CHECK US OUT IF IT MAKES SENSE IN YOUR CASE http://jfrog.com/shownotes

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Marketing HR Product Org structure circa 2019 DevRel Support R&D Sales @jbaruch #DevRelCon http://jfrog.com/shownotes

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Networking circa 2019: frogs and friends ESTABLISHED INFLUENCERS PROGRAM @jbaruch MUTUAL BENEFITS #DevRelCon COLLABORATION AND FRIENDSHIP OF EQUALS http://jfrog.com/shownotes

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Twitter ads and q&A ! jfrog.com/shownotes ! @jbaruch ! #DevRelCon