From Zero to Hero in 7 years (and counting). Tales of DevRel Practitioner.
A presentation at DevRelCon Tokyo 2019 in in Tokyo, Japan by Baruch Sadogursky
From Zero to Hero in 7 years (and counting) Tales of DevRel Practitioner @jbaruch #DevRelCon http://jfrog.com/shownotes
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Let’s go back in time
!10+ years !7+ years Poll time! !5+ years !2+ years !Less than a year @jbaruch #DevRelCon http://jfrog.com/shownotes
2005 @jbaruch #DevRelCon http://jfrog.com/shownotes
2006 @jbaruch #DevRelCon http://jfrog.com/shownotes
2009 @jbaruch #DevRelCon http://jfrog.com/shownotes
2011 @jbaruch #DevRelCon http://jfrog.com/shownotes
First shot Calling REST API With CURL http://repo-demo:8080/ artifactory/api/plugins/ build/promote/snapshotToRelease/ gradle-multi-example/1? params=snapExp=d14| targetRepository=gradle-releaselocal QCon London 2012 @jbaruch 51 #DevRelCon http://jfrog.com/shownotes
concept circa 2012: evangelism “ Let’s help the developers by telling them how to do their job (here’s a demo – use our tools) @jbaruch #DevRelCon http://jfrog.com/shownotes
Goals circa 2012: Lead Conversions NUMBER OF CONFERENCES / MEETUPS NUMBER OF PEOPLE IN THE ROOM @jbaruch #DevRelCon TWITTER FOLLOWERS / TWEETS REACH http://jfrog.com/shownotes NUMBER OF BLOG POSTS / POST VIEWS
Goals circa 2012: Lead Conversions TELL PEOPLE HOW AWESOME WE ARE @jbaruch THEY ARE GOING TO TRY US OUT #DevRelCon THEY ARE GOING TO BUY http://jfrog.com/shownotes
Org structure circa 2012-2015 CEO CTO VP of Marketing @jbaruch #DevRelCon http://jfrog.com/shownotes
Networking circa 2012 @jbaruch #DevRelCon http://jfrog.com/shownotes
DevRelCon 2016 @jbaruch #DevRelCon http://jfrog.com/shownotes
@jbaruch
@jbaruch
2018: liquid software book
2018: the devrel book
Concept circa 2019: Developer relations/experience “ Let’s help the developers being more productive by listening to their problems and working together to solve it @jbaruch #DevRelCon http://jfrog.com/shownotes
The importance of feedback DEVELOPERS FEEL THEY ARE BEING HEARD @jbaruch PRODUCT GETS VALUABLE FIELD FEEDBACK #DevRelCon COMPANY PERCEIVED AS RESPONSIVE http://jfrog.com/shownotes
Measurement circa 2019: Engagement HOW MANY CARE ABOUT YOUR CONTENT @jbaruch HOW MANY SHARED YOUR MESSAGE #DevRelCon HOW MANY INFLUENCERS YOU INFLUENCED http://jfrog.com/shownotes
Goals circa 2019: leadership awareness JFROG LEADS BY HELPING DEVELOPERS IN INNOVATIVE WAYS @jbaruch HELP US DO EVEN MORE BY TALKING TO US #DevRelCon CHECK US OUT IF IT MAKES SENSE IN YOUR CASE http://jfrog.com/shownotes
Marketing HR Product Org structure circa 2019 DevRel Support R&D Sales @jbaruch #DevRelCon http://jfrog.com/shownotes
Networking circa 2019: frogs and friends ESTABLISHED INFLUENCERS PROGRAM @jbaruch MUTUAL BENEFITS #DevRelCon COLLABORATION AND FRIENDSHIP OF EQUALS http://jfrog.com/shownotes
Twitter ads and q&A ! jfrog.com/shownotes ! @jbaruch ! #DevRelCon
After 7 years in DevRel in JFrog, Baruch knows one thing: in DevRel learning never stops. In this talk, he will talk about what he learned over his career and will share his experience on the most important topics in DevRel: First of all, of course, KPIs and metrics, but also, where (and how) the money comes from, hiring, management (since it’s not only self-management now), some other important stuff like too much travel, and last, but not least, KPIs and metrics. But remember, learning never stops! What are the changes we’ll learn he’s wrong about everything?!
