Measuring the unmeasurable

A presentation at DevRelCon London 2018 in November 2018 in London, UK by Baruch Sadogursky

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Measuring the unmeasurable

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@jbaruch #DevRelCon 2

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Who others think I am @jbaruch #DevRelCon 3

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Who I really am @jbaruch #DevRelCon 4

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DevRelcon 2016 @jbaruch #DevRelCon 5

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@jbaruch #DevRelCon 6

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@jbaruch

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I wish I knew the answer, I kinda need that It’s a lot of grey there I’ve never found a good way to wrap good metrics around conference talks That’s more of a realm of a philosopher than a statistician @jbaruch

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I’d count the attendees, but I know it’s not enough Attendance count is only a part of it Attendance is not a perfect metric @jbaruch

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× quick count or estimate of the number of people in the room @jbaruch #DevRelCon

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-Buzzwordiness of the title -Is Venkat Subramaniaì speaking in the other room @jbaruch

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@jbaruch

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Conference ratings How many people took out their phones and took pictures of the slides Whether your slides being tweeted @jbaruch

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× Most tech conferences have hashtags … you can often see which tweets are a direct result of your talk × Collect these tweets into a “Moment” @jbaruch #DevRelCon

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@jbaruch

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-Maybe the internet was down -Maybe It was the eod and phones went dry -Maybe you only have animated kittens on your slides -Maybe people forgot your handle @jbaruch

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@jbaruch

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Or not. The answer is in the talk! @jbaruch

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What we do know how to measure? @jbaruch #DevRelCon 21

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@jbaruch

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× Online engagement is the easiest thing to track—track everything that you can possibly track here (but make the initial investment to automate it). @jbaruch #DevRelCon

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@menumeret @jbaruch #DevRelCon 24

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Free stuff × × × × × Slides Video Links Whitepapers, articles (Tamao) Swag? Swag! @jbaruch #DevRelCon 26

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Show @jbaruch #DevRelCon 27

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So? @jbaruch #DevRelCon Jfrog.com/shownotes 28

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Continuous improvement × What talk worked the best? × What event worked the best? × Measure: × × × × Shownotes visits Video views Slide views Link clicks @jbaruch #DevRelCon Jfrog.com/shownotes 29

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× warm handoffs [to other departments] are incredibly important… that it’s a definitive way to attribute value to the devrel activities @jbaruch #DevRelCon Jfrog.com/shownotes

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Helping other departments × First touch for funnels × Measure: × Conversion to funnel pages (product, trial, HR) × Deanonymization using cookies @jbaruch #DevRelCon Jfrog.com/shownotes 31

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deanonymization × Tracking cookies can identify anonymous shownotes page visitor once they identify themselves action × That’s a proof of first touch × A lot of moving parts @jbaruch #DevRelCon Jfrog.com/shownotes 32

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Let’s dogfood this thing! × jfrog.com/shownotes × × × × × Slides Video (soon) Links Ratings, comments Raffle! @jbaruch #DevRelCon Jfrog.com/shownotes 33

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Twitter Ads and Q&A × @jbaruch × #DevRelCon × DevRelRad.io @jbaruch #DevRelCon Jfrog.com/shownotes 34