Measuring the unmeasurable
A presentation at DevRelCon London 2018 in in London, UK by Baruch Sadogursky
Measuring the unmeasurable
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Who others think I am @jbaruch #DevRelCon 3
Who I really am @jbaruch #DevRelCon 4
DevRelcon 2016 @jbaruch #DevRelCon 5
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I wish I knew the answer, I kinda need that It’s a lot of grey there I’ve never found a good way to wrap good metrics around conference talks That’s more of a realm of a philosopher than a statistician @jbaruch
I’d count the attendees, but I know it’s not enough Attendance count is only a part of it Attendance is not a perfect metric @jbaruch
× quick count or estimate of the number of people in the room @jbaruch #DevRelCon
-Buzzwordiness of the title -Is Venkat Subramaniaì speaking in the other room @jbaruch
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Conference ratings How many people took out their phones and took pictures of the slides Whether your slides being tweeted @jbaruch
× Most tech conferences have hashtags … you can often see which tweets are a direct result of your talk × Collect these tweets into a “Moment” @jbaruch #DevRelCon
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-Maybe the internet was down -Maybe It was the eod and phones went dry -Maybe you only have animated kittens on your slides -Maybe people forgot your handle @jbaruch
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Or not. The answer is in the talk! @jbaruch
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What we do know how to measure? @jbaruch #DevRelCon 21
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× Online engagement is the easiest thing to track—track everything that you can possibly track here (but make the initial investment to automate it). @jbaruch #DevRelCon
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Free stuff × × × × × Slides Video Links Whitepapers, articles (Tamao) Swag? Swag! @jbaruch #DevRelCon 26
Show @jbaruch #DevRelCon 27
So? @jbaruch #DevRelCon Jfrog.com/shownotes 28
Continuous improvement × What talk worked the best? × What event worked the best? × Measure: × × × × Shownotes visits Video views Slide views Link clicks @jbaruch #DevRelCon Jfrog.com/shownotes 29
× warm handoffs [to other departments] are incredibly important… that it’s a definitive way to attribute value to the devrel activities @jbaruch #DevRelCon Jfrog.com/shownotes
Helping other departments × First touch for funnels × Measure: × Conversion to funnel pages (product, trial, HR) × Deanonymization using cookies @jbaruch #DevRelCon Jfrog.com/shownotes 31
deanonymization × Tracking cookies can identify anonymous shownotes page visitor once they identify themselves action × That’s a proof of first touch × A lot of moving parts @jbaruch #DevRelCon Jfrog.com/shownotes 32
Let’s dogfood this thing! × jfrog.com/shownotes × × × × × Slides Video (soon) Links Ratings, comments Raffle! @jbaruch #DevRelCon Jfrog.com/shownotes 33
Twitter Ads and Q&A × @jbaruch × #DevRelCon × DevRelRad.io @jbaruch #DevRelCon Jfrog.com/shownotes 34
How do you measure the success of a conference talk? The number of attendees? The amount of applause? The tweets? Gut feeling?! In this session, Baruch will introduce a working approach of converting a verbal face to face interaction into a measurable activity.
