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Hello! Baruch Sadogursky I did DevRel before I knew it has a name Employee ~6 of JFrog ($FROG)
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Hello! Baruch Sadogursky Head of DevRel at Gradle
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Hello! Baruch Sadogursky DevRel Advisor at large
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shownotes × speaking.jbaru.ch × Slides × Video
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Does my company n eed Developer relations?
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Marketing funnel! AWARENESS Ads DISCOVERY Webinars EVALUATION Emails INTENT PURCHASE LOYALTY Calls Calls and emails Support sessions
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Developers distrust traditional marketing
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Relations exist
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Everybody impact company’s developer relations
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Doing it right AWARENESS SEO and Technical Content DISCOVERY SEO and Technical Content EVALUATION Technical Content INTENT Technical Content PURCHASE LOYALTY Calls and emails Technical Content
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Product design process! Guess Reinforce biases Guess again
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Product has a hard time predicting the right features
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Doing it right Ask Developers Ask Developers Ask Developers
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headhuntng funnel! ATTRACT Ads CONVERT LinkedIn Messages ENGAGE Emails TRACK Calls CLOSE Calls and emails DELIGHT Meetings
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Developers hate cold calls (And messages)
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Not only calls, btw…
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Doing it right ATTRACT Networking CONVERT Networking ENGAGE Networking TRACK Networking CLOSE Calls and emails DELIGHT Developer Relations
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R&D teams feel unappreciated
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Empowering developers, but for real
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R&D Marketing HR DevRel Support Product Sales
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How do I build my product for better Devrel?
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Magic should be free
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Sell order
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Baruch’s Three-step product Exciter: • • • Personal Free Exciting Collab: • • • Team $$: below radar Collaboration model For devrel Control: • • • Enterprise BIG $$$$ Compliance
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Any questions? You can find me at @jbaruch (everywhere) & i.am@jbaru.ch
