Developer Are the Rainmakers
A presentation at Developer Week 2024 in in Oakland, CA, USA by Baruch Sadogursky
Hello! Baruch Sadogursky I did DevRel before I knew it has a name Employee ~6 of JFrog ($FROG)
Hello! Baruch Sadogursky Head of DevRel at Gradle
Hello! Baruch Sadogursky DevRel Advisor at large
shownotes × speaking.jbaru.ch × Slides × Video
🎩 6
Does my company n eed Developer relations?
Marketing funnel! AWARENESS Ads DISCOVERY Webinars EVALUATION Emails INTENT PURCHASE LOYALTY Calls Calls and emails Support sessions
Developers distrust traditional marketing
Relations exist
Everybody impact company’s developer relations
Doing it right AWARENESS SEO and Technical Content DISCOVERY SEO and Technical Content EVALUATION Technical Content INTENT Technical Content PURCHASE LOYALTY Calls and emails Technical Content
Product design process! Guess Reinforce biases Guess again
Product has a hard time predicting the right features
Doing it right Ask Developers Ask Developers Ask Developers
headhuntng funnel! ATTRACT Ads CONVERT LinkedIn Messages ENGAGE Emails TRACK Calls CLOSE Calls and emails DELIGHT Meetings
Developers hate cold calls (And messages)
Not only calls, btw…
Doing it right ATTRACT Networking CONVERT Networking ENGAGE Networking TRACK Networking CLOSE Calls and emails DELIGHT Developer Relations
R&D teams feel unappreciated
Empowering developers, but for real
R&D Marketing HR DevRel Support Product Sales
How do I build my product for better Devrel?
Magic should be free
Sell order
Baruch’s Three-step product Exciter: • • • Personal Free Exciting Collab: • • • Team $$: below radar Collaboration model For devrel Control: • • • Enterprise BIG $$$$ Compliance
Any questions? You can find me at @jbaruch (everywhere) & i.am@jbaru.ch
“Developers Are the Rainmakers” zeroes in on the critical role of Developer Relations (DevRel) in shaping effective marketing strategies and fostering organizational growth. This talk will unravel how DevRel extends beyond mere awareness, acting as a key player in enhancing product appeal and adoption across all levels of an organization. We’ll share insights into leveraging bottom-up, product-led growth, and offer guidance on crafting products that naturally encourage this growth model. If you’re keen on grasping the multifaceted impact of DevRel or integrating these approaches into your product strategy, this session is for you.
